Despite low sales, Mahindra will not pull the plug on Marazzo



In current instances, Mahindra’s merchandise, particularly the brand new launches such because the Thar, XUV700, and the brand new Scorpio-N have an extended ready interval, at instances stretching as much as over 20 months. On this discount, Mahindra needed to decelerate the manufacturing of different automobiles to make up for the demand, and Mahindra Marazzo is one in every of them.

Launched again in 2018, the Mahindra Marazzo noticed an funding of round $200 million (~Rs 1578 crore) in direction of its improvement. The Marazzo is accessible with a 1.5-litre diesel engine that makes 121 bhp and 300 Nm of torque with the assistance of a 6-speed guide gearbox.

The Marazzo was launched in India for Rs 9.9 lakh ex-showroom in 2018, and at the moment, the Marazzo is priced between Rs 13.17 lakh and 15.43 lakh ex-showroom. The Mahindra Marazzo is accessible in six variants, with a selection of both 7 or 8-seat configurations.

The Marazzo was launched in a section that consisted of the Honda Mobilio, Toyota Innova, Renault Lodgy, and others. Slowly, nonetheless, the Mobilio and the Lodgy have been discontinued in India, however the Marazzo marched on as one of many few MPVs on sale within the nation. The gross sales of Marazzo has hovered within the vary of some a whole lot and regardless of what the corporate says has not acquired the anticipated buyer response. As per estimates, the gross sales of the Marazzo MPV for the yr has been simply round 1,000 items.

Answering hypothesis within the air about Mahindra discontinuing the Marazzo, Rajesh Jejurikar, Govt Director, Auto & Farm Sectors, Mahindra Group clarified that the carmaker has “solely slowed down the manufacturing of the MPV and has not discontinued it.”

Mahindra is prioritising manufacturing based mostly on fashions in demand, and in current instances, the carmaker’s XUV700 and the brand new Scorpio-N have change into common. Additionally, the availability chain constraints and the chip disaster have put stress on carmakers by way of manufacturing and deliveries. The corporate can be set to unveil its future electrical automobile plans on August 15, whereas the corporate will launch the all-electric XUV400 in India quickly.
 

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